‘Revised (Meta) Facebook & Instagram Ad strategy - increased ROAS from 1.80 to an average of x 4.28 and helped scale from Yearly Sales of £62k to £325k (2025).

‘Brand-awareness strategy for 2 x physical stores and developed e-commerce campaigns for the brand. Our first campaign (with little Pixel data) achieved a ROAS of x 4.94’

Implemented (Meta) Facebook & Instagram strategy and achieved an average Return on Ad Spend of x 8.50 (£8.50 back for every £1 spent).  

‘Increased ROAS from 0.88 to 2.18 in the first month’

‘Audited, optimised and managed their Pinterest organic account, leading to an 1434% increase in Page Visits & and 820% increase in revenue.’

‘Over a two-month period, her support with social advertising has helped us recruit more than 50 new volunteers to COOK, SHARE and CARE’

‘Set up Pinterest Ads account & designed strategy for a shorterm campaign - delivering a ROAS of x 7.38’

Increased return on ad spend (ROAS) from x5.64 (Feb/March ‘20) to x13.64 (April/May ‘20).

Ran a plastic-free campaign on Facebook & Instagram (ROAS x 7.68), and created an organic and paid Pinterest strategy (ROAS x 16.48).

Over £267k in sales & a consistent x £17 Return on Ad Spend….

Facebook – increased Post Engagements by 771% & Reach by 4,344%. Instagram – increased the overall Engagement rate from 4.3% to 6.97%. Twitter – increased monthly impressions by 221%.

I started working with The Whitstable Cottage Company in December 2016 with 2 x primary goals of increasing Brand Awareness and driving Web Traffic.

#MakeADateWithAPlantBasedPlate social media campaign reached 53.8k people over 2 months.

Twitter impressions by 436%, profile visits by 153% and 129%. We increased Facebook Reach by 200% & Likes by 36%.