Margo Selby

Implemented (Meta) Facebook & Instagram strategy and achieved a peak Return on Ad Spend of x 8.50 (£8.50 back for every £1 spent).  

I worked with Margo Selby to increase e-commerce revenue between 2019 & 2023.

The brand had not previously run any Conversion campaigns on Facebook or Instagram.

I created audience avatars, implemented full Pixel tracking, drove traffic to ‘season’ the Pixel with data, and implemented a testing strategy for targeting & ad-creative.

During the time we worked together, I delivered an account ROAS of between x 5 & x 8.50 - depending on the spend/time of year.