Macknade
‘Brand-awareness strategy for 2 x physical stores and developed e-commerce campaigns for the brand. Our first campaign (with little Pixel data) achieved a ROAS of x 4.94’
Macknade Fine Foods is a multi-faceted Kent based business with several outlets & revenue streams. They are known for local produce and are passionate about sustainability. Being a Kent local, I was over the moon to be asked to develop their Facebook & Instagram advertising.
We initially worked on local messaging, audience targeting, and campaign structure, with a testing strategy for creative and copy.
In the following 5 years I have refined our strategy in line with their evolving brand and business goals.
Currently we are running ads for :
Engagement (to promote awareness for events and product priorities in-store)
Lead generation - increasing their email subscriber list via tailored monthly offers for them to then sell to.
Targeted e-com / Sales campaigns - focussing on specific seasons such as Mothers’ Day and Q4/Christmas.
Client Testimonial
I had been looking for a paid social freelancer for some time when Jenni was recommended to me. This person needed to formulate strategy with me, write creative copy and carry out technical implementation; all of which Jenni does with incredible attention to detail.
Jenni is results driven and fixated on ensuring we get the most from our paid social budget, even when the ROAS is hard to measure. Nothing is too much trouble and I would not hesitate to recommend Planet B to anyone looking to explore the possibilities of paid social.