Loft & Daughter
‘Revised (Meta) Facebook & Instagram Ad strategy - increased ROAS from 1.80 to an average of x 4.28 and helped scale from Yearly Sales of £62k to £325k (2025).
I’ve been working with ethical jewellery brand Loft & Daughter since May 2022. They were advertising on Facebook & Instagram but not reaching new audiences very successfully, and overall sales were not on target.
I overhauled the strategy (including targeting and spend) and worked on the Ad creative and messaging (particularly on copy).
Since then, I have continued to manage their Meta advertising, applying various new approaches and industry best practices as well as pushing creative angles.
On Meta - we have tracked revenue of £245,800 and a ROAS of x 4.28 from Sales campaigns over the last 2 x years alone.
I also implemented a Lead Generation strategy that brought 238 x new subscribers over Black Friday week - at a cost of 7.84 per sign-up and a direct revenue of £6.5k / ROAS x 3.5 from these subscribers within the first week
Client Testimonial
I’ve worked with Jenni for the past four years, and during that time she’s been instrumental in growing my business from a start-up into a multi six-figure brand. Jenni quickly became a core part of my tiny team, always going above and beyond to support the wider vision, not just the Meta ads themselves.
Any brand would be incredibly lucky to have Jenni on board. She’s great to collaborate with, brilliant to bounce ideas off, and incredibly generous with her time. She genuinely wants what is best for your brand, and you can have complete trust and faith in her.