Canterbury Wholefoods

#MakeADateWithAPlantBasedPlate social media campaign reached 53.8k people over 2 months.

I worked with Canterbury Wholefoods to design & run a campaign to kickstart their social platforms, based around trying a vegan diet one day a week.
I then provided training in all aspects of social media management so they could take over the reigns.

The 2 x month campaign (hashtag #MakeADateWithAPlantBasedPlate) achieved:

• Reach 21,938 people (Instagram) & 31,895 people (Facebook) – Total Reach of 53.8k.

• 682 new followers across Facebook & Instagram

• 11,149 engagements with the content (Likes, comments or shares).

• Instagram saw particularly high engagement – with an average rate of 23.7% (average eng. rate for Instagram is between 3-7% ).

• I also provided the photography for Instagram (up until 30th Dec 2017)