Facebook & Instagram ads
Can an ethical, eco-friendly business use Facebook & Instagram advertising?
Absolutely! Meta allows you to spread your message and connect with your customers, using emotive content to communicate your values and deliver sales and grow your email list.
But it’s not as easy as turning on a switch…you need specialist expertise and a wider strategy that is designed to support your overall digital marketing.
Why outsource your Ads Management?
My experience and expertise in Meta advertising will save you time, a good deal of stress, and stop you from wasting money on campaigns that are not achieving results.
But I don’t stop there. I work holistically with your business to craft not just Ads, but advise on the whole customer journey, including optimising your website, planning landing pages and email marketing campaigns.
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I am a trained Facebook & Instagram Ad strategist. This means I don’t just set up generic Ads for you. Together we look at your business model, customer avatars, e-commerce platform or website & overall marketing strategy. I then design bespoke campaigns that will convert new customers and encourage retention. These can be ongoing or based around a specific time of year.
I promise to communicate your brand & message authentically, while ensuring our creative and copy is designed with Meta best-practices in mind.
To constantly monitor campaigns and re-strategise if necessary, keeping you up to date with results.
And, crucially, to spend your budget wisely, as if it were my own.
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To immediately get you sales or email sign-ups with a high return.
This is completely possible – I have consistently achieved the target ROAS for my clients. But depending on the product, pricing & positioning, it can take a period of testing before financial results start to roll in.
What advertising budget is needed? There’s no set rule, but as a guideline :
Engagement campaigns (to help boost awareness/start conversations) can be run on as little as £150-£300 a month ad spend.
Lead/sign-up campaigns will need a minimum of £300-£600 a month (depending on the targeting area) to begin with.
Sales/e-commerce campaigns could start with £900 a month but £1200-£1500 would be more efficient in the long run (as this will help us find out key information more quickly through testing.)
Let’s talk
The next step is to book in for a free discovery call and I can talk you through more detail, as well as making sure I think Meta (Facebook & Instagram) advertising is right for you.
Minimum Ad budgets start between £300 and £1500 a month, depending on the campaign type. I will always explain why these budgets are needed and assess the Return On Ad Spend needed to make this spend profitable.
My fees for Facebook & Instagram advertising strategy and management are between £500 - £1500 a month (depending on scope and ad budget) and we work together for an initial 3 months before looking to renew.
Facebook and Instagram Clients
