Hi there! I’m Jenni and I’m a Paid Social ads specialist. I run strategic, profitable advertising campaigns for sales and email sign-ups on Facebook, Instagram & Pinterest.

Planet B Yellow Flower Image.jpg

My approach and who I help…

I specialise in sales and email growth using Meta Ads (Facebook & Instagram) and Pinterest, but that’s just the starting point.

I take a holistic approach to your business, looking at the wider picture and designing a strategy that best fits your goals. This may involve analysing your sales & profit margins, assessing scalability, and advising on optimising your website, landing pages, or email marketing, in addition to Paid Social.

As my Planet B name suggests, I support planet-friendly e-commerce brands and nurturing, restorative spaces such as nature-led retreats and spas. Businesses that help us tread lightly on the earth, give back via profits, are driven by a vision, or create positive ripples with their nurturing ethos.

Together, we can reach more people with your message. Sound good?

Let’s work together if…

  • ✔ You Are A Planet Friendly E-Commerce Brand

    • You want to invest to scale your sales using Meta or Pinterest Ads.

    • You have a tried and tested product & a Shopify website (or similar) and get regular organic sales. (Even with a HUGE budget, Meta will not create your business; it will only amplify what is working at the first stage.)

    • You have (or are willing to set up) organic social and email marketing.

  • ✔ You Are A Nature-Led Retreat Or Experience

    • You want to capture email addresses so you can market to them over time.

    • You have a website where people can book.

    • You already invest in organic social and email marketing (or are willing to start).

  • ✔ You Want Insight & A Plan To Implement

    You are an ethical business that wants to handle your marketing or advertising in-house, but needs support.

    • You’d like a short advice session, or a series of calls for ongoing support.

    • You need some marketing work ‘done for you’ - optimising landing pages, ad creative or copy, email copywriting, email flows (Klaviyo) - over 1 or 2 days.

My Values

I believe in building durable partnerships, based on mutual trust and respect. This is reflected in my long-standing client history and their testimonials. Every project I take on is an opportunity to personalise the strategy - no one-size-fits-all here.

Working with me you can expect:

  • Trust & Transparency - I will be open and honest about what is (or isn’t working) and will spend your Ad budget as though it’s my own.

  • Expertise - I specialise in the areas of Meta, Pinterest and Email marketing and ensure I am up-to-date with the frequent changes in best practice.

  • Authenticity & Brand Guarding - I care about getting you results, but I care about your values too. I will make both are aligned.

In my client’s own words

Get in touch via my contact page to let me know a bit about your business and we can talk about I can support your business…

A little more about me

I live in a beautiful Kentish seaside town, which inspires me every day with its creative & entrepreneurial spirit. It also lets me indulge my love of photography with an ever-changing seascape to try and capture. I still turn the radio up loud and sing along. I love to run, swim in the sea, and one (one day!) I vow to become good at yoga.

My background

Prior to working in social media, I spent over 18 years working in the Music & Entertainment industry promoting music Artists & bands to TV as co-owner of Chilli PR Ltd.

My clients included Unversal Music, Sony Entertainment, Island Record, Ministry of Sound (as well as countless indie record labels) and I enjoyed working on over 200 x Top 10 records and over 40 x No 1s.

Working for major record labels, international music managers, TV executives and many creative departments gave me a broad wealth of experience in PR, marketing and working as part of an external team.

The music industry is always an early adopter of digital trends, so it’s no surprise this is where I discovered the incredible potential of social media. In 2015 I studied strategic social media management with the award-winning Digital Mums and began my journey as a social media manager.

Get in touch for a chat today.