Wear Em Out

‘Increased ROAS from 0.88 to 2.18 in the first month’

I worked with sustainable period brand Wear ‘Em Out to revise their Facebook & Instagram ad strategy and work more on bespoke messaging.

I researched & created audience avatars, identified pain points and developed solution-based copy.

The Facebook/Instagram ROAS rose from x 0.88 to x 2.18 in the first month and maintained a steady x 2.50 in the four month period we worked together.

As their goal was to bring new customers to the brand (with the intent to retain them via email marketing) - this was in line with their required CAC.