Paid social services for planet-friendly brands

Hi, I’m Jenni.
I help sustainable brands & wellness businesses grow with Facebook, Instagram, and Pinterest advertising.

Are you a sustainable e-commerce brand looking to increase your online revenue? Or a wellness business looking for more customers? Paid Social is key for both.

I am a specialist in Meta advertising and can offer you all the expertise of a larger Paid Social ad agency alongside personal, dedicated support.

I know that it can be tough running a business and making time for marketing. And one look inside Meta Ads Manager is usually enough to make people throw in the towel. Enlisting my help will take the stress out of your digital advertising.

I design bespoke campaigns just for you. No generic approaches, no overwhelming jargon – just results. And if you need someone to jump into email marketing, I can help there, too.

Most importantly, your business is in safe hands because I care about exactly the same things that you do. I choose to work with planet-friendly, vision-driven brands and holistic wellness businesses that want to spread their message AND grow their sales.

More about Jenni

Expertise

Facebook & Instagram ads

LET’S TARGET NEW CUSTOMERS
Calling E-commerce brands and wellness businesses - your customers are on Facebook & Instagram! I’ll design an ad strategy to reach the right people, sell products, or get you more bookings & deliver you a profitable return.

Let's get started
Pinterest Ads & Organic Pinterest Management

GROW YOUR TRAFFIC & MAKE SALES
If you are not afraid of the long game (& want to increase traffic, grow your email list & sell more products) – make 2025 the year you invest in Pinterest for your business…

Find out more...
1 to 1 Coaching & support

WANT SOME SUPPORT?
If you wish to run your own socials (or your own ads) but have constant questions, I can guide you through any challenges you may be having…

Let's chat...

Case Studies

Portfolio

Wear Em Out

Margo Selby - Pinterest

Loft & Daughter

The Small Home

The Kind Store

Pickle London

Macknade

Margo Selby

Frances Prescott Skin

Work with Planet B

What my clients say…

Testimonials

Jenni’s power hour was really insightful and I gained a much better understanding of ad campaigns from audiences to budgets. For me, I want to understand the ins-and-outs before committing to a marketing strategy and the power hour did just that. I quickly appreciated that there is much more to it and an expert, such as Jenni, would be a huge asset to any business looking to increase their following and conversions via social media. Jenni was honest, very approachable and specialises in eco businesses which I love.

The Kind Store

Working with Jenni on developing our Facebook/ Insta ads strategy has been one the of best things we could have done to grow our business. She has been incredible in understanding our brand and goals, creating and implementing an ads strategy within our budget, and walking us through what is a pretty complicated process. I had already tried to run my own Facebook Ads, but found it so incredibly complicated and time-consuming, and I was just wasting money trying random targeting, with little return – I knew we needed a real expert to help us, and we’re so glad we found Jenni. You can tell she really knows her stuff, and is constantly tweaking, testing, and improving all aspects of our campaigns to get the best returns. We have already had great results and return on ad spend, and both Jenni and using Ads have exceeded our expectations! We can’t wait to keep growing our business with her help!

Pickle London

I had been looking for a paid social freelancer for some time when Jenni was recommended to me. This person needed to formulate strategy with me, write creative copy and carry out technical implementation; all of which Jenni does with incredible attention to detail. Jenni is results driven and fixated on ensuring we get the most from our paid social budget, even when the ROAS is hard to measure. Nothing is too much trouble and I would not hesitate to recommend Planet B to anyone looking to explore the possibilities of paid social.

Macknade

I can’t tell you how glad I am that Jenni was recommended to me! As a small start up, with zero experience of online advertising, the prospect of navigating my way around something as complex as Facebook ads manager was a daunting one. Yet with Jenni’s guidance and expertise, and her thorough and tailored coaching sessions, I now have the tools and knowledge needed to start running my own campaigns. Jenni was so brilliant to work with, she went above and beyond, and I really felt she genuinely cared about my business and its needs. By customising each session to my business and marketing goals, Jenni ensured I got the most out of my power hours and gave me actionable, step-by-step walk throughs of ads manager, as well as advice on strategy and what to do when.I’m now excited to put into practice what Jenni has taught me and feel empowered to tackle the complexities of Facebook and Instagram ads on my own. Thank you Jenni!

Katie Sheehan, Loft & Daughter

I recently had a fantastic power hour with Jenni. For our first session we focused on growing the brand organically. She has given me some invaluable tips and tools and was so generous with her time. I am already looking forward to our next session. There is so much to learn and Jenni breaks it all down to make it seem less daunting.

Sheenagh Berry, Green Island

Working with Jenni is always an absolute pleasure. I look forward to our sessions together as she makes the process stress-free and fun – as well as being hugely productive! Not only does she bring a wealth of knowledge, she is also incredibly intuitive to the needs of clients and their brands. She helped us to identify our brand message, then starting from scratch, worked with us to create a cohesive social media strategy that would seamlessly integrate with all areas of our business, from marketing to the content on our website. But Jenni isn’t just good at strategy. She’s also an excellent copywriter, as well as having an incredible eye and natural flair for design. She created a strong visual identity for our Instagram, advising on photography and commissioning photographers to create a bank of bespoke social media content that we have been able to use across PR, marketing and on our website. Jenni’s approach is also totally refreshing and I can’t recommend her highly enough. Our brand has really benefited from her energy and expertise.

Frances Prescott

I have just had the most amazing Power Hour with Jenni. I have learnt so much in just one hour and have received some wonderful advice and tips that I am looking forward to put into practice. I love how Jenni thinks outside the box and tailors it to your business making the session really valuable and unique.

Millie, Edge & Co.

You can read all the blog posts in the world on social media, but nothing beats sitting down with someone who cuts through all the noise, gets right to the key points you need to learn and which you can action the next day, and that’s what I got from the class. Jenni has a friendly, approachable style of presenting and I never felt silly for not knowing something. She also followed up with a multi-page booklet reiterating the key items, tips, apps and useful info so that none of the class got lost in the fog. A thoroughly worthwhile class that I’m still using tips from to this day.

Sam Grady Photography

I have just had the most down-to-earth, informative Power Hour with Jenni. I learned how targeted ad campaigns really can work for small and ethical businesses.

Jenny, Dark Horse Ornament

Jenni was fantastic at clearly explaining how to use Instagram for my business. The training was fun and practical and by the end of it, I had the tools I needed to get started straight away. In addition to the face to face, I also loved the helpful handouts to remind me about how to approach a social media campaign. The best advice! Thanks Jenni…feeling excited!

Katie, West Beach Fitness

The Power Hour with Jenni was so helpful & informative. Jenni has a lovely way of explaining things and answered my questions with clarity. There was so much that I had misunderstood about Facebook advertising and Jenni broke down the stages in an easy to understand manner. She also gave me a plan of action specific to my business requirements. I now feel confident to proceed with Facebook advertising thanks to Jenni’s comprehensive session.