The Kind Store

‘Ran a plastic-free campaign on Facebook & Instagram (ROAS x 7.68), and created an organic and paid Pinterest strategy (ROAS x 16.48) ’

I started working with The Kind Store, a small e-comm business specializing in vegan and plastic-free goods, in June 2020.

They had never advertised before, and wanted to carry 2 x test campaigns on Facebook/Instagram and Pinterest.

For Facebook/Instagram we focussed on Plastic-Free July to sell bundles (so we could increase the average order value) and achieved an overall ROAS of £7.68 on a small Ad spend. 

In Q4 I created an organic Pinterest strategy (which I also managed) to kickstart their account, followed by an ad campaign to launch thier new gift boxes. 

Organic Pinterest Impressions increased by +53%, Engagements by +26% and web referrals by +1.11%.

The Pinterest ad campaign generated x 92 purchases and a ROAS of 16.48. 

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