The Kind Store
‘Ran a plastic-free campaign on Facebook & Instagram (ROAS x 7.68), and created an organic and paid Pinterest strategy (ROAS x 16.48) ’
I started working with The Kind Store, a small e-comm business specializing in vegan and plastic-free goods, in June 2020.
They had never advertised before, and wanted to carry 2 x test campaigns on Facebook/Instagram and Pinterest.
For Facebook/Instagram we focussed on Plastic-Free July to sell bundles (so we could increase the average order value) and achieved an overall ROAS of £7.68 on a small Ad spend.
In Q4 I created an organic Pinterest strategy (which I also managed) to kickstart their account, followed by an ad campaign to launch thier new gift boxes.
Organic Pinterest Impressions increased by +53%, Engagements by +26% and web referrals by +1.11%.
The Pinterest ad campaign generated x 92 purchases and a ROAS of 16.48.
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