Pinterest – Organic
Why should you be considering Pinterest for your business?
With 416 million monthly users (& 46% year on year growth) the platform is clearly on the rise.
But more than this, there are 3 key reasons to consider Pinterest in 2021.
1) It’s the 3rd largest Search Engine (after Google and You Tube) and it typically attracts higher-income users.
2) People are actively looking for ideas & Products. Unlike Facebook or Instagram, you are not interrupting user’s social networking. They are there to discover solutions and purchase!
2) 83% of people make a purchase! This backs up the above, what’s more 50% of people purchased from a Promoted Pin (Ad) so paid content performs well and isn’t as disruptive on other platforms.
The importance of timing & strategy.
However, it’s not just pinning nice images.
You need a careful strategy (people search ahead on Pinterest and it’s not uncommon to start pinning Christmas in July!), regular pinning (at least 5 x times a day) and relevant search-terms on all your bio’s, boards and pin descriptions.
Paid campaigns need to be carefully targeted, content and search terms tested, and once again, timed to perfection.
Let me help:
Pinterest is time-consuming and without a plan, it’s hard to measure what’s working. Even the most enthusiastic pinners often fall by the wayside, so let me take this off your hands and create a strategy aligned with your business goals, and take over all the content and scheduling too.
If you can invest in Pinterest Ads, even better! I am an expert in creating funnels that will increase sales, or grow your email list – or both.
My first client campaign achieved a ROAS of £16.48 – that’s a return of £16.48 for every £1 spent!
As a new service I have an introductory offer on Pinterest services:
Organic strategy and management – £500 a month.
Paid Advertising strategy and management – £600 a month. (You also need a minimum Ad spend of £600 a month)
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