‘Brand-awareness strategy for 2 x physical stores and developed E-Com for the brand. Our first campaign (with little Pixel data) achieved a ROAS of x 4.94’
Macknade Fine Foods is a mutli-faceted Kent based business with several outlets & revenue streams. They are known for local produce and are passionate about sustainability. Being a Kent local, I was over the moon to work on them developing their Facebook & Instagram advertising.
We initially worked on local messaging, audience targeting, and campaign structure, with a testing strategy for creative and copy.
I then designed an E-com campaign to sell food-hampers over Q4 and into Christmas – which resulted in a ROAS of x £4.94 (from scratch, we had no proven wider audiences and little Pixel data to work from).
I’m looking forward to working with Macknade in an ongoing capacity in 2021.
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