Loft & Daughter

‘Revised (Meta) Facebook & Instagram Ad strategy - since then overall Sales have increased by 135% over a 10 x month period ’

I’ve been working with ethical jewellery brand Loft & Daughter since May 2022.

They were advertising on Facebook & Instagram but not reaching new audiences very successfully and overall sales were not on target.

I overhauled strategy (including targeting and spend) and worked on the creative and messaging (particularly on copy).

Since then the brand have seen an overall increase in sales each month & a year on year increase in revenue of 135%.

On Meta itself - number of purchases increased by +113%, revenue by +222% and profitability has also increased with ROAS going from x 1.80 to x 2.74.